What:

I worked with TSPTR to create a zine to represent and celebrate underrepresented womxn in sport. 

 

I researched interests and motivations of the target audience (young femxles), to help the brand find a way to connect with the target consumer. 

 

I explored the RAW Print magazine archive to draw further cultural, counter-cultural and stylistic inspiration.

 

I developed a range of creative concepts to deliver the big idea of the brief and created a creative concept to be brought to life in a published brandzine for TSPTR aimed to connect the brand with a younger, female audience. In turn creating a range of original visual and written content for our zine, connected to the brand, our audience and our creative concept. How could we create a shared story to connect the brand world of TSPTR with your consumer?

 

We produced a run of 15 copies of our final zine through riso-printer at Dizzy Ink, Nottingham . The format and production quality were driven by and formed a cohesive whole with our creative concept.